Fake Instagram followers could cost brands up to $1.3 billion. Here’s how they’re trying to fix that.
Sep 11, 2019
lacortenews.com

Fake Instagram followers could cost brands up to $1.3 billion. Here’s how they’re trying to fix that.

Social media platforms have been plagued by fake followers ever since people realized they could use those platforms to advertise. But in recent years, the issue has become a true challenge for social media companies to cope with, especially when even the practice of literally buying followers has become commonplace.

The story: Dries Depoorter, a technology artist, has recently unveiled his latest creation: "Quick Fix" -- a vending machine-like device which allows you to buy likes or followers "in just a few seconds."

"Even the young people didn't know this was possible, but they wanted it,” said Depoorter. "In a city, I think it would fit really well next to a soda machine."

The practice of buying followers: On platforms like Instagram, sponsors pay so-called influencers to advertise their brands. The bigger a social media following on an account, the more money influencers can earn (just as buying ads during the Super Bowl is more expensive than during a weekday TV show). Thus, the rise of fake followers...and sponsors who are now paying to reach people who don't exist, according to Wired.

A report by cybersecurity firm Cheq estimated that fake followers are likely to cost brands $1.3 billion in 2019. Tech firms now realize they are liable to scams and are taking extra precautions.

Gabrielle Vogt, senior manager of digital talent at social media marketing firm HelloSociety, says, "In the last few years, we've started holding influencers accountable in their contracts. They have to agree that they haven't participated in comment pods, botting, or purchasing fake followers."

You can read Wired's entire investigation of how companies are fighting fake followers here.

Linda Sarsour, other Women’s March leaders accused of anti-Semitism are out

Linda Sarsour, other Women’s March leaders accused of anti-Semitism are out

Although they left their posts in July, news of their departure is only coming out now.

Edward Snowden warns us all of the dangers of AI

Snowden says, “An AI-equipped surveillance camera would be not a mere recording device, but could be made into something closer to an automated police officer.”

Canadian Cancer Society says people without actual cervixes can get cervical cancer

Trans people can get cervical cancer...sort of.

Trump calls for NYT resignations after corrected Kavanaugh story crumbles

Trump calls for NYT resignations after corrected Kavanaugh story crumbles

The Times issued a correction, saying an account of a sex assault they reported was not corroborated by the alleged victim.

BBC tells school children there are “more than 100” genders

Videos for 9-12 year olds teach children people critical of transgender ideology "just don't know any better yet."

Facebook and Google made a $300 million pledge in an attempt to ‘save’ journalism

With the 2020 election looming, the platforms say they're working on how to better address fake news stories and deepfake videos.

Censorship? Channel that broadcasts Trump rallies has its livestreaming ability revoked on YouTube

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They have simply been told, “Your ability to live stream has been revoked."

Linda Sarsour, other Women’s March leaders accused of anti-Semitism are out

Linda Sarsour, other Women’s March leaders accused of anti-Semitism are out

Although they left their posts in July, news of their departure is only coming out now.

Edward Snowden warns us all of the dangers of AI

Snowden says, “An AI-equipped surveillance camera would be not a mere recording device, but could be made into something closer to an automated police officer.”

Canadian Cancer Society says people without actual cervixes can get cervical cancer

Trans people can get cervical cancer...sort of.

Trump calls for NYT resignations after corrected Kavanaugh story crumbles

Trump calls for NYT resignations after corrected Kavanaugh story crumbles

The Times issued a correction, saying an account of a sex assault they reported was not corroborated by the alleged victim.

BBC tells school children there are “more than 100” genders

Videos for 9-12 year olds teach children people critical of transgender ideology "just don't know any better yet."

Facebook and Google made a $300 million pledge in an attempt to ‘save’ journalism

With the 2020 election looming, the platforms say they're working on how to better address fake news stories and deepfake videos.

How is America 64th best place to live?

 

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