Reddit, one of the most popular websites in the US, is working to lure more advertisers on its platform and increase profitability by veering from its unfiltered-speech roots.
How we got here: In the beginning, Reddit was a place where anonymity and free speech thrived – one of the key characteristics that drew a large audience to the platform. CEO Steve Huffman calls those the "wild" days.
Now, however, online platforms, including Facebook and Twitter, are being pressured to get rid of offensive and inflammatory content to combat hate and violence, among other things. Controversial comments also make advertisers leery of having their brand names connected to issues, making it harder for platforms to make money with advertising.
Background: Reddit has, in the last few years, made efforts to earn money on the platform by offering monetization options for some communities. At the same time, it has introduced new rules that hurt others – such as the r/TheDonald subreddit that was quarantined for violent comments. Last week, the company toughened its anti-bullying and harassment rules, but left them intentionally vague to leave "room for interpretation." The change affected more than 50 subreddits.